Does Design Matter? Absolutely.

Two words : First Impression

Your logo is an integral part of branding, and as such are a key aspect of any corporate identity. It's part of what makes your company unique and recognizable to your clients or customers. I have created many company logos and icons over the years and I understand how important to the foundation of your company a good logo can be.

A company logo is part of what represents your business to the world. A logo can say a lot about what kind of company you are, how professional your company is, and what values your company incorporates. Needless to say, the value of a good logo or icon should not be underestimated. Many customers will base their initial perception of your company on your logo alone.

When creating your logo I work in parts. Your logo should have balance and legibility, colors and flow. I also work on the steps that make it work from a watermark to screen printing, from large format to video.

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